A Study on Big Data and its Applications in Retail Sector
Keywords:
Apache Hadoop, Big Data, Map Reduce, retail industryAbstract
Big Data is no longer an unpopular word anymore. Any data which poses a challenge for currently existing database technologies is termed as Big Data. Today only big giants in the different fields like retail, medical, stock exchange etc. can think of handling it because of expensive and huge infrastructure involved in handling it. This research paper is based on highlighting how retail and cellular industry makes its use in targeting customers. In today’s busy life no one loves to receive unnecessary junk mails or messages. It is because of this that companies want to be crystal clear about each of its customer interest and his or her pattern of shopping and expenditure. For handling such a huge database of millions of customers, companies make use of powerful framework like Apache Hadoop. Apache Hadoop is one such framework which is capable of handling huge databases via its several components. It makes use of Map Reduce technology.
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