Users Perception of Social Media Opportunities and Challenges
Keywords:
Perception, Social Media, Opportunities, ChallengesAbstract
The far-reaching acceptance of social media platforms and several other information and communication technology innovations not only springs up new challenges for audience researchers but also provide thrilling opportunities to re-invigorate audience research as an academic topic as well as a practical endeavor. Though there?s been an extremely interesting record of growth in social media, however, there are intriguing part as well, when one carefully looks at the large amount of applications unlocked by these tools and their capabilities in influencing the health of population. This study looks at the perception of user of social media in Nigeria in terms of opportunities and challenges. The data that was analysed to draw conclusion for this study was collected from primary source using online questionnaires. SPSS was used to carry out the statistical analysis on seven hundred and forty-five (745) data set gotten from individuals that are mainly Nigerians
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